The Power of UGC To Help Your Product Launch Exciting times – you’re about to launch a new product! But how do you generate word of mouth, content and reviews about it at scale? User-Generated Content (UGC)!  In this blog post, we will delve into what UGC is, why it matters, and how it can […]

In the world of social media, influencer gifts remain an incredibly potent method for generating social buzz, fostering user-generated content (UGC), and securing authentic endorsements. Nevertheless, earlier this year, the Australian Tax Office (ATO) issued a stern caution to influencers, highlighting the potential financial penalties awaiting those who fail to report gifted items as part […]