Ernest Blog

Industry insights and deep dives into social media & influencer marketing.

UGC, the essential ingredient for a product launch!

The Power of UGC To Help Your Product Launch Exciting times – you’re about to launch a new product! But how do you generate word of mouth, content and reviews about it at scale? User-Generated Content (UGC)!  In this blog post, we will delve into what UGC is, why it matters, and how it can […]

When Do Influencers Have To Pay Income Tax On Gifts and Other Free Products?

In the world of social media, influencer gifts remain an incredibly potent method for generating social buzz, fostering user-generated content (UGC), and securing authentic endorsements. Nevertheless, earlier this year, the Australian Tax Office (ATO) issued a stern caution to influencers, highlighting the potential financial penalties awaiting those who fail to report gifted items as part […]

Threads: Everything You Need to Know About Meta’s New App

In a bid to rival Twitter, Meta, has recently launched Threads. Pitched as a “friendly” refuge for public discourse online, this has garnered significant attention. Within seven hours of its release, it attracted 10 million users.  So what is it? How does it work? Who’s using it and what is its potential?  What is Threads?  Threads […]

The Ultimate Guide to Leveraging Product Seeding in Your Influencer Strategy

Product seeding is a powerful marketing tactic that businesses can use to promote their products through influencer campaigns. Done right, providing the right influencers with free products can give your brand ongoing content and social proof to promote over and over again. Not to mention getting your brand in front of thousands of new potential […]

How Much Should You Pay Influencers?

Neon lit ATM on the street

One of the most common questions we get asked as influencer marketers is how much should you should pay influencers?  Unfortunately, no matter what you may read, or been told by software or marketplaces, there’s no straight forward answer as briefs, brands and demand change.  There are however 7 things you should consider: Reach and […]

Influencer Marketing: What Is It & How Does It Work?

Instagram Insights on a Mobile Phone

What is influencer marketing? Influencer marketing is a type of marketing that involves partnering with individuals who have a notable social media following and influence over their audience. As much as many of these individuals may not like, they are often referred to as “influencers” and can include real world and social media celebrities, athletes, […]

7 Influencer Marketing Trends for 2023

Sunglasses with a 3D reflection on a pink and purple background

Influencer marketing is an ever-evolving channel, so keeping up with channel trends and behaviours is always essential. To help, we’ve distilled the best of hundreds of reports and articles to develop what we feel are the most likely and relevant influencer marketing trends that marketers should pay attention to this year. Trend 1: AI No […]

How to Measure the Success of your Influencer Marketing

Darts on a dartboard

Measuring and benchmarking an influencer campaign is an essential step to determining the success of your projects and identifying areas for improvement. Below are some key tips for measuring and reporting on an influencer campaign:  By setting clear goals and KPIs, working with the right influencers, monitoring influencer performance and comparing results against KPIs will […]

Our Top Tips for Using Influencers

Blue Seats at a Stadium

If you’re reading this then we’re sure you know how influencers can be a great way to increase your brand’s awareness and engage your target audience. However, how do you engage them?  Here are our favourite (and simple!) tips for using influencers. Understand the influencer: Before approaching an influencer, take the time to understand the […]

How to choose the right influencers for your brand 

Instagram open on a laptop

Australia’s screen time is at an all-time high with Aussies spending more and more time on social media. With this in mind, social creators within those platforms have more influence over their audience than ever before. If you’re looking to engage and work with influencers for your next campaign, here’s a few tips to find […]

Say Hello

hi@ernestagency.com

Suite 4.01/55 Mountain St,
Ultimo NSW 2007