Ernest Blog

Industry insights and deep dives into social media & influencer marketing.

Unlocking the Potential of Social Proof in Your Marketing Strategy

Social proof is the backbone of modern marketing, operating on the premise that people are inclined to follow the behaviours of others, particularly when making purchasing decisions. Witnessing endorsements of a product or service from fellow consumers provides validation and assurance, significantly influencing buying behaviour. Forms of Social Proof User-Generated Content (UGC): Among the most […]

Say Hello

Suite 4.01/55 Mountain St,
Ultimo NSW 2007