Australia’s screen time is at an all-time high with Aussies spending more and more time on social media. With this in mind, social creators within those platforms have more influence over their audience than ever before. If you’re looking to engage and work with influencers for your next campaign, here’s a few tips to find the right influencers for your audience.
Identify your target audience: Before you start looking for influencers, you need to identify your target audience. Who are you trying to reach? What are their interests? What social media platforms do they use? Once you have a clear understanding of your target audience, you can start looking for influencers who have a similar audience.
Begin the search: There are a few options to sourcing influencers. The most suitable depends on your budget and resources.
Build your criteria: Based on your brief and target audience you can evaluate each of the potential influencers. Whilst many marketers still consider following to be the key criteria it’s equally important to consider the following;
Identifying the right influencers for your brand takes time and effort but without doubt it’s the most crucial part of the process. Good luck!