What is influencer marketing?
Influencer marketing is a type of marketing that involves partnering with individuals who have a notable social media following and influence over their audience. As much as many of these individuals may not like, they are often referred to as “influencers” and can include real world and social media celebrities, athletes, photographers, experts and bloggers.
Influencer marketing can take all sorts of shapes and sizes, including sponsored social media posts, podcasts, product reviews, and affiliate marketing partnerships. The goal of influencer marketing is to leverage the influencer’s audience and reputation to promote a brand, product, or service and ultimately drive sales or engagement.
Does influencer marketing work?
The short answer is yes, done right influencer marketing can be a highly effective marketing strategy. Here are some statistics to back up that claim:
These statistics show that influencer marketing can be an effective way to reach and engage with Australian consumers. However, it’s important to note that not all influencer marketing campaigns are created equal. To be successful, an influencer marketing campaign should be carefully planned, executed, and measured.
Here are some tips for creating a successful influencer marketing campaign:
So with the right planning, execution, and measurement, influencer marketing campaigns can help brands reach, engage and convert their consumers and as spend increases, it’s important for them to consider how they can incorporate influencer marketing into their overall marketing strategy.