Measuring and benchmarking an influencer campaign is an essential step to determining the success of your projects and identifying areas for improvement. Below are some key tips for measuring and reporting on an influencer campaign:  By setting clear goals and KPIs, working with the right influencers, monitoring influencer performance and comparing results against KPIs will […]

If you’re reading this then we’re sure you know how influencers can be a great way to increase your brand’s awareness and engage your target audience. However, how do you engage them?  Here are our favourite (and simple!) tips for using influencers. Understand the influencer: Before approaching an influencer, take the time to understand the […]

Australia’s screen time is at an all-time high with Aussies spending more and more time on social media. With this in mind, social creators within those platforms have more influence over their audience than ever before. If you’re looking to engage and work with influencers for your next campaign, here’s a few tips to find […]