Social proof is the backbone of modern marketing, operating on the premise that people are inclined to follow the behaviours of others, particularly when making purchasing decisions. Witnessing endorsements of a product or service from fellow consumers provides validation and assurance, significantly influencing buying behaviour. Forms of Social Proof User-Generated Content (UGC): Among the most […]

In a bid to rival Twitter, Meta, has recently launched Threads. Pitched as a “friendly” refuge for public discourse online, this has garnered significant attention. Within seven hours of its release, it attracted 10 million users.  So what is it? How does it work? Who’s using it and what is its potential?  What is Threads?  Threads […]