In a bid to rival Twitter, Meta, has recently launched Threads. Pitched as a “friendly” refuge for public discourse online, this has garnered significant attention. Within seven hours of its release, it attracted 10 million users.
So what is it? How does it work? Who’s using it and what is its potential?
What is Threads?
Threads is a free, text-based conversation app developed by Meta. According to the company, it serves as a platform where communities can come together to engage in discussions ranging from current affairs to emerging trends. Users have the opportunity to follow their favourite creators, connect with like-minded individuals, and build their own dedicated following to share their ideas, opinions, and creative works with the world.
How does it work?
Getting Started with Threads: To join Threads, interested individuals can download the app for free from their respective app stores. Upon installation, users can create an account and start exploring the app’s features. The interface is designed to facilitate easy navigation and seamless interaction with other users. Once an account is set up, users can follow their favorite creators, engage in discussions, and share their own content. Threads aims to provide a user-friendly and engaging platform for individuals seeking a more focused and personalised social media experience.
Who’s using it?
From Sarah Jessica Parker and Shakira to Oprah and Gordon Ramsay, it’s clear to see that Threads has attracted a rather notable user base in mere days.These early adopters have begun sharing introductory content and expressing their enthusiasm for the platform. For instance, Sarah Jessica Parker, in her initial post on Threads, expressed optimism and highlighted her intentions to share book recommendations, images of her daily experiences, support for libraries, and even culinary delights. She emphasized her hope that Threads would foster kindness and thoughtfulness, providing a space where users don’t feel compelled to engage in negativity.
What is its Potential?
With its rapid rise in popularity and the presence of influential figures on the platform, Threads holds significant potential. The app’s emphasis on text-based conversations, coupled with the ability to connect with like-minded individuals, opens up avenues for meaningful discussions and community-building. Threads could become a go-to platform for individuals looking to curate content specific to their interests or seeking to engage with others who share similar passions. Furthermore, the app’s potential for fostering a positive and inclusive online environment sets it apart from some existing social media platforms.
As the app continues to evolve and attract more users, we can’t wait to see how Threads will shape the future of online conversations and community building.