Ernest Blog

Industry insights and deep dives into social media & influencer marketing.

Threads: Everything You Need to Know About Meta’s New App

In a bid to rival Twitter, Meta, has recently launched Threads. Pitched as a “friendly” refuge for public discourse online, this has garnered significant attention. Within seven hours of its release, it attracted 10 million users.  So what is it? How does it work? Who’s using it and what is its potential?  What is Threads?  Threads […]

7 Influencer Marketing Trends for 2023

Sunglasses with a 3D reflection on a pink and purple background

Influencer marketing is an ever-evolving channel, so keeping up with channel trends and behaviours is always essential. To help, we’ve distilled the best of hundreds of reports and articles to develop what we feel are the most likely and relevant influencer marketing trends that marketers should pay attention to this year. Trend 1: AI No […]

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