In a bid to rival Twitter, Meta, has recently launched Threads. Pitched as a “friendly” refuge for public discourse online, this has garnered significant attention. Within seven hours of its release, it attracted 10 million users.  So what is it? How does it work? Who’s using it and what is its potential?  What is Threads?  Threads […]

Influencer marketing is an ever-evolving channel, so keeping up with channel trends and behaviours is always essential. To help, we’ve distilled the best of hundreds of reports and articles to develop what we feel are the most likely and relevant influencer marketing trends that marketers should pay attention to this year. Trend 1: AI No […]