Every Olympics introduces a unique and unconventional sport that captivates audiences. Paris 2024 is no exception, but some of this year’s most-watched events occurred even before Friday’s opening ceremony, as hundreds of Olympians hosted their own ‘opening ceremonies’ through the unboxing of gifted items. Athletes from around the globe have been showcasing not just their […]

Influencer marketing has for some time now become an essential strategy for brands looking to reach and engage their target audience. However, not all influencer partnerships are created equal.  The success of an influencer marketing campaign largely depends on the concept of the 3 Rs: Reach, Resonance, and Relevancy. While Reach and Resonance are crucial, […]

In a bid to rival Twitter, Meta, has recently launched Threads. Pitched as a “friendly” refuge for public discourse online, this has garnered significant attention. Within seven hours of its release, it attracted 10 million users.  So what is it? How does it work? Who’s using it and what is its potential?  What is Threads?  Threads […]