Social proof is the backbone of modern marketing, operating on the premise that people are inclined to follow the behaviours of others, particularly when making purchasing decisions. Witnessing endorsements of a product or service from fellow consumers provides validation and assurance, significantly influencing buying behaviour. Forms of Social Proof User-Generated Content (UGC): Among the most […]

Australia’s screen time is at an all-time high with Aussies spending more and more time on social media. With this in mind, social creators within those platforms have more influence over their audience than ever before. If you’re looking to engage and work with influencers for your next campaign, here’s a few tips to find […]