Ernest Blog

Industry insights and deep dives into social media & influencer marketing.

The Power of Relevancy in Influencer Marketing: Hyper-Relevant Partnerships Matter

Influencer marketing has for some time now become an essential strategy for brands looking to reach and engage their target audience. However, not all influencer partnerships are created equal.  The success of an influencer marketing campaign largely depends on the concept of the 3 Rs: Reach, Resonance, and Relevancy. While Reach and Resonance are crucial, […]

Unlocking the Potential of Social Proof in Your Marketing Strategy

Social proof is the backbone of modern marketing, operating on the premise that people are inclined to follow the behaviours of others, particularly when making purchasing decisions. Witnessing endorsements of a product or service from fellow consumers provides validation and assurance, significantly influencing buying behaviour. Forms of Social Proof User-Generated Content (UGC): Among the most […]

UGC, the essential ingredient for a product launch!

The Power of UGC To Help Your Product Launch Exciting times – you’re about to launch a new product! But how do you generate word of mouth, content and reviews about it at scale? User-Generated Content (UGC)!  In this blog post, we will delve into what UGC is, why it matters, and how it can […]

When Do Influencers Have To Pay Income Tax On Gifts and Other Free Products?

In the world of social media, influencer gifts remain an incredibly potent method for generating social buzz, fostering user-generated content (UGC), and securing authentic endorsements. Nevertheless, earlier this year, the Australian Tax Office (ATO) issued a stern caution to influencers, highlighting the potential financial penalties awaiting those who fail to report gifted items as part […]

Threads: Everything You Need to Know About Meta’s New App

In a bid to rival Twitter, Meta, has recently launched Threads. Pitched as a “friendly” refuge for public discourse online, this has garnered significant attention. Within seven hours of its release, it attracted 10 million users.  So what is it? How does it work? Who’s using it and what is its potential?  What is Threads?  Threads […]

The Ultimate Guide to Leveraging Product Seeding in Your Influencer Strategy

Product seeding is a powerful marketing tactic that businesses can use to promote their products through influencer campaigns. Done right, providing the right influencers with free products can give your brand ongoing content and social proof to promote over and over again. Not to mention getting your brand in front of thousands of new potential […]

How Much Should You Pay Influencers?

Neon lit ATM on the street

One of the most common questions we get asked as influencer marketers is how much should you should pay influencers?  Unfortunately, no matter what you may read, or been told by software or marketplaces, there’s no straight forward answer as briefs, brands and demand change.  There are however 7 things you should consider: Reach and […]

Influencer Marketing: What Is It & How Does It Work?

Instagram Insights on a Mobile Phone

What is influencer marketing? Influencer marketing is a type of marketing that involves partnering with individuals who have a notable social media following and influence over their audience. As much as many of these individuals may not like, they are often referred to as “influencers” and can include real world and social media celebrities, athletes, […]

7 Influencer Marketing Trends for 2023

Sunglasses with a 3D reflection on a pink and purple background

Influencer marketing is an ever-evolving channel, so keeping up with channel trends and behaviours is always essential. To help, we’ve distilled the best of hundreds of reports and articles to develop what we feel are the most likely and relevant influencer marketing trends that marketers should pay attention to this year. Trend 1: AI No […]

How to Measure the Success of your Influencer Marketing

Darts on a dartboard

Measuring and benchmarking an influencer campaign is an essential step to determining the success of your projects and identifying areas for improvement. Below are some key tips for measuring and reporting on an influencer campaign:  By setting clear goals and KPIs, working with the right influencers, monitoring influencer performance and comparing results against KPIs will […]

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